Popular culture has created the assumption that businesses cannot be started unless they are funded by a VC. We constantly hear of ‘enterprise celebrities’ who have received substantial amount of VC funding, however how many of these projects ever turn into businesses? Or what happens to those ideas that are not VC “ready”? Does it make them less of a business? And the projects which receive funding are they better business ideas than those that do not?
Interestingly, most of the current fortune 500 companies never received seed funding, not even the well critiqued Facebook. In a recent article on Co.Exist, they write about building a company that last and not one that will be for sale in a couple of years time. We think that if you start with a well observed idea and then build a community, you will have a business. Furthermore we must go back to embracing slow growth, one that builds strength, value, and integrity into a business.
WECREATE NYC will be hosting Kathy Walter, who is a business consultant and advices on sustainable growth. She will be teaching a workshop on how to Launch A Business Even Without VC Funding.
Monday 27th 2012
6:30-8:30
WECREATE NYC
This workshop will teach you about the bigger picture of what it takes to get a product or service out to the market. You will also learn about some interesting tools available to make your approach and your build out more successful.
Some of the skills covered include:
- Strategic planning (just like the big companies do it – minus the ridiculous paperwork)
- Market Research
- MindMapping
- Storytelling
- Graphic Illustrating
- Effective Bootstrapping
