We asked some of our members in London and NYC to give some tips on how to make the best use of digital PR.
According to 37 signals, everything in the digital arena creates an opportunity to generate good PR. From your email signature, to how you reply to an email, to the more obvious social media platforms.
From A Writer
1. Be clear about what you are communicating, and don’t try to fit too many ideas into one sentence.
2. Also, try to describe things in ways that will stick in the reader’s mind. Use imagery and story to paint pictures with your words.
From A PR
Think about who you want to talk to and what you want to say. Whether it’s digital or not, the message needs to be clear and aimed at the right people.
From A Digital Master
Focus on content – what can you create on a regular basis and what resources can you use to promote that content? Photo slideshows and video clips are a big boost in engagement when it comes to marketing your content as well.
http://flavors.me/alishainthebiz
From A Web Psychologist
Know your audience! Find out which platforms they use, how they use them, and when they use them:
Who are they?
What social media platforms do they use?
When are they using them?
Where are they most active?
Why are they using them specifically?
General Tips
Email Signature: tag line of what you do and links to social media
Blog: Ensure that the content is original, intelligent, and interesting
Story: Keep finding new and interesting ways to tell your company’s story
Social Media: Choose your voice for each site and understand their respective personality
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