We were presented with the choice to either implement the knowledge being published on the brain to create a space that has thought and purpose behind it or to ignore it. We decided to implement the knowledge and create spaces that are designed for specific results.
Every accept of what we do uses Brain Technology from creating community, generating business strategy, to a space that supports innovation.
Research
Studies have show that the brain observes and reacts to everything in its environment. For example,research conducted on children with ADD showed that children became more focused after being in nature or after being exposed to the colour green( Scientific American Mind). Another example, is how adjusting body posture can trigger the release of certain neurochemicals like testosterone ( HBR ).
WECREATE Workspace
The space in New York will have a different layout as it is one floor, but the core principles will apply.
- The space is divided into small areas to help create a sense of intimacy and comfortability. It allows members to naturally start conversations and eliminate anonymity.
- The abundance of natural light in the space helps keep the brain alert and most importantly it helps suppress stress. This allows members to focus, feel calm, and be more productive.
- The seating arrangement is in scholastic rows to mimic a classroom to increase order and productivity.
- We have used yellow to release dopamine as the color is now associated with elation or happiness. The color is used in the communal areas & reception to create a good feeling.
- There is a sense of continuity and clarity to the space, which tells the brain that it is safe. There are no hidden corners, cubicles, or areas of darkness allowing the brain to quickly analyze that there is nothing hidden or unsafe. When our brain can assess that it is ‘safe’, it creates a state of well-being.
- We have used green and plants to help sooth the brain and release seratonin. Seratonin helps with cognitive thought and making calm rational decisions.
- Our meeting space has fully supported chairs to create a more broad & upright body posture. The broadening of body posture releases testosterone, which is linked to right brain activity. This allows members to be more confident, in the moment, alert, and ready to make linear decisions.
- The final neurochemical in the space is oxytocin, this is done through lighting and language. When you use trusting language it prompts the receiver to release oxytocin, which then makes them more trustworthy.
We have identified certain antidotes of innovation and thinking. High levels of anxiety, stress, over stimulus, depression, and fear. Therefore both of our spaces release neurochemicals which counter them.
